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Start living the good life.

Every successful campaign begins with a brand truth and here’s ours: Erie, PA offers visitors a unique opportunity to experience the good life on their own terms. People unwind and relax. Families re-connect. And outdoor adventurers find their four-season happy place.

See brand guide for usage guidelines

 

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Download the new brand guide below

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Want to know more?

 

For press inquiries regarding VisitErie, please contact Director of Communications, Christine Temple. We’re happy to provide press kits, high-resolution images and video assets. Whether you’re covering travel trends, destination features, or the story behind our new campaign, we’re here to support your coverage.

Partners Launch Plan

Digital Presence

  • Update the VisitErie logo on your website and link to VisitErie.com.
  • Add a short, brand-aligned paragraph about Erie to your website and link to VisitErie.com.

Print and On-Site Branding

  • If you produce brochures, menus, rack cards, or signage with our logo, please begin replacing them. 
  • If you have other signage in your facility, please let us know so that we can work on updating it. 
  • If you have a "VisitErie Partner" window cling, take it down. A new one is on the way. 

Social Media, Promotions, and Content

  • Share our launch post on Facebook.
  • Tag us in your own content that showcases the Good Life.
  • Add any upcoming events for VisitErie.com here: https://visiterie.com/events/submitevent.
  • Create packages or promotions that incorporate the Good Life and collaborate with VisitErie on them.
  • How does your organization embody the Good Life? Share your stories or visitor testimonials with us to be incorporated into future blogs and social content. Email emilyb@visiterie.com the details.

Staff Engagement

  • This new brand isn't just about marketing materials - it's about the visitor's experience. Share key talking points with your team and front line staff.
  • Attend VisitErie's upcoming brand-focused partner webinar on Thursday, June 12 at 9 a.m. RSVP to janicef@visiterie.com
  • Want to sit down with our brand team? We're here to help. Reach out to emilyb@visiterie.com if we can host a workshop for your team, or if you'd like to meet and talk ideas.

Partner Spotlight

donatos spotlight

Donatos makes feeding groups deliciously easy!

From tailgating and birthday parties to travel sports and family reunions, Donatos is here to feed your whole crew! Right now, get four large 1-topping pizzas and three 2-liter bottles of Pepsi products for just $74.99! Use code 262 when ordering online or mention at either of our two convenient locations: Greengarden, on 8th and Greengarden or Harborcreek on Buffalo Road!

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NWPAMADE

Shop local with NWPAMade this holiday season

NWPAMade is a regional mission dedicated to locally made products and the artisans behind them. We connect shoppers with the stories and craftsmanship that defines our community, such as Borgia Artistry Studio's inventive crystal ball photography, or Sealed by Nature's artisan soaps made right in Edinboro. Grab your eco-friendly outdoor adventure gear at Hikes & Hose, stop for a delicious mead cocktail at Meadville's Blissful Meads, and visit Tia Maria Wigs for high-quality helper hair of all types and beauty accessories. At NWPAMade, we celebrate real people and real craft.

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The Cove spotlight v3

The Cove Bay-Side Restaurant & Tavern

Welcome to The Cove Bay-Side Restaurant and Tavern. We invite you to enjoy a unique dining experience on Erie’s Bayfront with our nautically inspired decor, a carefully crafted menu, and an unbelievable view of Presque Isle Bay. With both indoor and outdoor seating right next to the bay, we want to be your destination of choice when you “just want to get away from it all” but without having to go far.

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john russell spotlight

John Russell Hospitality - One Card. Endless Possibilities.

Discover the perfect way to experience dining and genuine hospitality across our family of restaurants. With the John Russell Hospitality Gift Card, you have the freedom to enjoy six local establishments — each offering its own unique atmosphere, menu, and commitment to quality service. Dine, drink, and savor the best of local flavors — all with the convenience of a single gift card.

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erie events spotlight 2

Erie’s Premier Destination for Entertainment

Whether you're here for a weekend getaway or a full vacation, Erie Events brings the best of entertainment, sports, and culture right to the heart of downtown Erie. Managing five of Erie’s premier venues — Erie Insurance Arena, Warner Theatre, Bayfront Convention Center, UPMC Park and Rebich Investments Amphitheater. Erie Events hosts everything from national touring concerts and Broadway shows, to thrilling hockey games, baseball, conventions, and community celebrations.

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Two45 Waterfront Grille

Located at the Sheraton Erie Bayfront Hotel, Two45 pays homage to the precisde moment in history that Oliver Hazard Perry bravely led the US Navy on the path to victory during the Battle of Lake Erie. As a tribute to our fair city, the restaurant offers upscale, traditional American cuisines with a focus on seafood and coastal fare. Chef's specialities include macadmania-crusted grouper filet, premium beef cuts, and bone in tomahawk pork chop. Private dining room available.

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five iron spotlight

Five Iron Golf in Downtown!

Five Iron Golf is Erie’s premier indoor golf and entertainment destination, blending top-tier technology with a vibrant, social atmosphere. Featuring state-of-the-art TrackMan simulators, a full bar and kitchen, and Duckpin Bowling, it’s the perfect spot to play, practice, or just hang out. Whether you’re a scratch golfer or swinging for fun, Five Iron Golf brings people together through golf, food, and great times.

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Visit Edinboro, PA!

Edinboro Community and Economic Development is a regional Edinboro area non-profit committed to fostering positive community-wide growth. Through economic and civic initiatives, the ECED seeks to empower the Edinboro community to effectuate targeted change to meet current needs and build regional resilience. Edinboro is a unique area where rural and urban values intersect, and the best "small town America" qualities shine.

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Erie zoo spotlight v2

Connect with Nature, Discover the Adventure

Explore the Erie Zoo, where every path leads to something new and exciting. From curious red pandas and playful otters to vibrant gardens and seasonal events, adventure awaits at every turn. Our habitats will bring you closer than you imagined to animals from around the world, creating wondrous and truly unforgettable moments. Your visit isn’t just about seeing wildlife—it’s about connecting with nature, discovering the unexpected, and making memories you’ll treasure for years to come.

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splash lagoon spotlight

Escape the Chill: Family Fun at Splash Lagoon

Families can escape the cold at Splash Lagoon Indoor Water Park Resort, where it’s always 84 degrees and tropical. This Polynesian-themed destination features nine water slides, pools, hot tubs, a multi-level Tree House, and a massive arcade for all-day family fun. Recently ranked the No. 2 Best Indoor Water Park in the U.S. by USA Today’s 10Best, Splash Lagoon is the ultimate cold-weather getaway.

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Exclusive Tourism Rewards

If you live more than 50 miles from Millcreek Mall, stop by the Customer Service Center to register. You’ll receive a Guest Rewards Tourism Program Luggage Tag. Scanning the QR Code on it will reveal special offers from participating mall merchants. If you spend $200 or more that day, take your receipts back to the Customer Service Center and you’ll get a FREE $20 Mall Gift Card. You get rewarded just for shopping!

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Winter at Port Farms

Experience the magic of Christmas at the farm from November 22 – December 21! Start a new family tradition as you cut your own Christmas tree and enjoy a horse-drawn sleigh ride through our winter wonderland. Plus, decorate cookies and crafts, enjoy live music, and visit Santa every weekend in Santa’s Workshop! Free admission — activities are priced a la carte. Located just 13 miles south of I-90. 

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UPMC Hamot spotlight

UPMC Hamot – Local Access to Specialized Care

UPMC Hamot is a 445-bed hospital in Erie, Pennsylvania. It is a regional hub for specialized health care, including advanced surgical services, private intensive care suites, and the area’s only accredited trauma center.

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Tia Book Cellar

Tia Book Cellar is an independent bookstore offering new books, unique gifts, puzzles, and games for all interests and ages. Located across from Gibson Park in North East, their brand embodies the local business model and the local grape heritage. Tia believes that “there is always…local, an alternative, and a story.” They look forward to helping you discover your next read or gift.

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MIAC spotlight 2

Reserve Your Seat Now for the 2025-2026 Shows

Presented by the Mercyhurst Institute for Arts & Culture, Tony-nominated Broadway star and writer Melissa Errico reunites with America’s great piano man, Billy Stritch, for their fourth holiday season together—this time with a brand-new winter show, “The Secret Diary of Mrs. Santa,” on Wednesday, Dec. 10, at Mercyhurst University’s Walker Recital Hall.

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Mazza spotlight 1

Mazza Vineyards and the South Shore Wine Company

The Mazza family welcomes you to explore 3 unique locations in Lake Erie Wine Country. Sip and savor award-winning wines at Mazza Vineyards and the historic South Shore Wine Company, both located in North East, PA, and be sure to visit their combination winery, distillery and brewery, Mazza Chautauqua Cellars/Five & 20 Spirits and Brewing, in nearby Westfield, NY.

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port authority spotlight

Bicentennial Tower Open For New Winter Hours!

The Bicentennial Tower offers Erie’s best view in every direction, every season of the year! Take a quick ride up to the observation deck to enjoy the scenic and tranquil view of Presque Isle Bay. Now open for winter hours: Friday/Saturday/Sunday from 10 am - 6 pm.  In December, don’t miss the tower lit in holiday colors!

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