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Start living the good life.

Every successful campaign begins with a brand truth and here’s ours: Erie, PA offers visitors a unique opportunity to experience the good life on their own terms. People unwind and relax. Families re-connect. And outdoor adventurers find their four-season happy place.

See brand guide for usage guidelines

 

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Download the new brand guide below

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Want to know more?

 

For press inquiries regarding VisitErie, please contact Director of Communications, Christine Temple. We’re happy to provide press kits, high-resolution images and video assets. Whether you’re covering travel trends, destination features, or the story behind our new campaign, we’re here to support your coverage.

Partners Launch Plan

Digital Presence

  • Update the VisitErie logo on your website and link to VisitErie.com.
  • Add a short, brand-aligned paragraph about Erie to your website and link to VisitErie.com.

Print and On-Site Branding

  • If you produce brochures, menus, rack cards, or signage with our logo, please begin replacing them. 
  • If you have other signage in your facility, please let us know so that we can work on updating it. 
  • If you have a "VisitErie Partner" window cling, take it down. A new one is on the way. 

Social Media, Promotions, and Content

  • Share our launch post on Facebook.
  • Tag us in your own content that showcases the Good Life.
  • Add any upcoming events for VisitErie.com here: https://visiterie.com/events/submitevent.
  • Create packages or promotions that incorporate the Good Life and collaborate with VisitErie on them.
  • How does your organization embody the Good Life? Share your stories or visitor testimonials with us to be incorporated into future blogs and social content. Email emilyb@visiterie.com the details.

Staff Engagement

  • This new brand isn't just about marketing materials - it's about the visitor's experience. Share key talking points with your team and front line staff.
  • Attend VisitErie's upcoming brand-focused partner webinar on Thursday, June 12 at 9 a.m. RSVP to janicef@visiterie.com
  • Want to sit down with our brand team? We're here to help. Reach out to emilyb@visiterie.com if we can host a workshop for your team, or if you'd like to meet and talk ideas.

Partner Spotlight

Spotlight Ad Visit Erie 6

Poverty Knob Farmhouse Ales

Poverty Knob offers hand-crafted beer, cocktails, mocktails and delicious sharable food year-round. The brewery is family and dog friendly with both indoor and outdoor spaces. We offer games, music and entertainment for all ages.

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UPMC Hamot spotlight

UPMC Hamot – Local Access to Specialized Care

UPMC Hamot is a 445-bed hospital in Erie, Pennsylvania. It is a regional hub for specialized health care, including advanced surgical services, private intensive care suites, and the area’s only accredited trauma center.

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ASCEND spotlight ad photo 400 x 300

COME SEE WHAT ASCEND ERIE IS ALL ABOUT!

ASCEND is a community hub in downtown Erie that features climbing, fitness, yoga, youth programming, and so much more. We opened up last year and would love to meet you! Visit on your own, with friends and family, or book a team-building event with your coworkers.

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Two45 Waterfront Grille

Located at the Sheraton Erie Bayfront Hotel, Two45 pays homage to the precisde moment in history that Oliver Hazard Perry bravely led the US Navy on the path to victory during the Battle of Lake Erie. As a tribute to our fair city, the restaurant offers upscale, traditional American cuisines with a focus on seafood adn coastal fare. Chef's specialities include macadmania-crusted grouper filet, premium beef cuts, and bone in tomahawk pork chop. Private dining room available.

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Tia Book Cellar

Tia Book Cellar is an independent bookstore offering new and bargain books, unique gifts, puzzles, and games for all interests and ages. Located across from Gibson Park in North East, their brand embodies the local business model and the local grape heritage. Tia's believes that "there is always … local, an alternative, and a story." They look forward to helping you discover your next read or gift here.

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five iron golf spotlight 400 x 300

Five Iron Golf is Now Open in Downtown Erie

Five Iron Golf is blurring the lines between indoor golf and entertainment. State-of-the-art simulators and world-class instruction meet premium events and amenities plus delectable food and cocktail menus.

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Visit Edinboro, PA!

Edinboro Community and Economic Development is a regional Edinboro area non-profit committed to fostering positive community-wide growth. Through economic and civic initiatives, the ECED seeks to empower the Edinboro community to effectuate targeted change to meet current needs and build regional resilience. Edinboro is a unique area where rural and urban values intersect, and the best "small town America" qualities shine.

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MIAC spotlight 1

Reserve Your Seat Now for the 2025-2026 Shows

Get ready for another season of world-class performances as the Mercyhurst Institute for Arts & Culture returns with an electrifying 2025–2026 lineup spanning genres, generations, and global influences.

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Erie zoo spotlight v2

Celebrating 100 Years of Wild Wonders at the Erie Zoo

In honor of its Centennial year, the Erie Zoo invites guests to be part of a century-long legacy of discovery, conservation, and connection. Throughout this year’s celebration, visitors can enjoy special events, interactive keeper talks, and up-close animal encounters that inspire curiosity and a deeper appreciation for the natural world. Whether it’s a family outing or a day of adventure with friends, the Erie Zoo continues to be a cherished destination for fun, education, and unforgettable memories.

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Scott Enterprises spotlight

Enjoy great food, music, and drinks!

Join us on Erie’s beautiful bayfront for a new experience from the creators of Oliver’s Rooftop restaurant. Oliver’s Beer Garden is an outdoor facility with great views of the Erie Bayfront and the nearby Bicentennial Tower. Enjoy craft brews, signature cocktails, and refreshing drinks served alongside delicious food from our very own food truck.

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Port Authority Water Taxi spotlight

The Easiest Way to Cross Over Presque Isle Bay

Hop aboard the Presque Isle Water Taxi “Aquabus” for a scenic ride across the bay! Depart Downtown from the Landing Dock (5 State St, Erie, PA 16507) and be dropped off at the Public Dock on the Presque Isle Bike Trail.

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Exclusive Tourism Rewards

If you live more than 50 miles from Millcreek Mall, stop by the Customer Service Center to register. You’ll receive a Guest Rewards Tourism Program Luggage Tag. Scanning the QR Code on it will reveal special offers from participating mall merchants. If you spend $200 or more that day, take your receipts back to the Customer Service Center and you’ll get a FREE $20 Mall Gift Card. You get rewarded just for shopping!

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U Pick Tap House spotlight

U Pick 6 Craft Beer Pubs & Restaurants

Erie’s own local craft beer pubs are a must-visit! With 4 great locations, just pick one that’s convenient for you! A casual, family friendly dining experience with something for everyone! To view our menu, check out what’s on tap, or get to directions to our pubs, learn more now!”

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Mazza Vineyards and the South Shore Wine Company

The Mazza family welcomes you to explore 3 unique locations in Lake Erie Wine Country. Sip and savor award-winning wines at Mazza Vineyards and the historic South Shore Wine Company, both located in North East, PA, and be sure to visit their combination winery, distillery and brewery, Mazza Chautauqua Cellars/Five & 20 Spirits and Brewing, in nearby Westfield, NY.

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The Cove spotlight v3

The Cove Bay-Side Restaurant & Tavern

Welcome to The Cove Bay-Side Restaurant and Tavern. We invite you to enjoy a unique dining experience on Erie’s Bayfront with our nautically inspired decor, a carefully crafted menu, and an unbelievable view of Presque Isle Bay. With both indoor and outdoor seating right next to the bay, we want to be your destination of choice when you “just want to get away from it all” but without having to go far.

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Something for everyone in Erie, PA!

Erie Events plays a pivotal role in hosting a diverse array of events, including concerts, Broadway productions, family shows, and sporting events. Visit the five venues: Erie Insurance Arena, Waner Theatre, Bayfront Convention Center, UPMC Park and the Rebich Investments Amphitheater at Liberty Park.

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