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Tourism Marketing Matching Funds Program


The goal of the VisitErie Tourism Marketing Matching Funds Program is to promote the business partner and Erie County as a tourism destination. VisitErie will provide a dollar-for-dollar match for selected marketing campaigns targeting travelers outside of Erie County.

Available Funds: $35,000

VisitErie has a total of $35,000 in available funds to be awarded for tourism marketing in 2024. Matching funds will be awarded up to $5,000 with a minimum match of $2,000. Approved projects will receive a dollar-for-dollar match from VisitErie.

Eligible Applicants:

Applicants must be VisitErie partners, in good standing, and draw out-of-town visitors. 


  • Businesses who apply are required to be partners of VisitErie, in good standing.
  • Business may apply once per year unless otherwise expressly stated by VisitErie.
  • Partners applying must develop and execute  the marketing campaign and send materials to VisitErie for review prior to the launch of the campaign.
    • Allow 5 business days for approval.
  • Partners applying must develop a marketing plan outline to answer the questions in the form below.
  • VisitErie logo must be included on promotional materials.
  • Marketing campaign must be executed by the applicant in the 2024 calendar year.
  • One of VisitErie’s goals is to promote tourism during all four seasons. Proposals that include dates in the ‘off season’ will be viewed favorably.
  • Businesses can either apply for the Tourism Marketing Matching Funds or Events Matching Funds.

How the program works if selected:

  • Applications will be reviewed by VisitErie and will be scored based on these program criteria:
    • Target Market
    • Regional Promotion
    • Program goals
    • Program
    • Budget
  • Businesses will track campaign metrics to measure its success 30 days from the end of the campaign taking place and will provide VisitErie with a final report.
  • If a final report is not provided, this will jeopardize future participation in Matching Funds programs.

Deadline for applications is February 23Applicants will be notified by March 1.

General Information

Marketing Campaign Details

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